More than just the ticket! Handy free app is a winner on the buses

Transdev Go app hits 100,000 users a month for the first time

It’s so much more than just the ticket – Transdev Go, the free app that makes the going easy by bus across Yorkshire, has started 2023 by reaching a major milestone.

The Harrogate-based bus firm says numbers using its handy app on mobile devices to track their bus, check for available seats and buy tickets before boarding have doubled in just 18 months – and for the first time, over 100,000 people a month are now using Transdev Go.

Transdev’s own data shows that across its whole network, one in five of its customers are using tickets bought on the app – rising to four out of 10 in some locations, making it the most popular way to buy a bus ticket.

And numbers using the app to buy before they board are expected to rise further, as the current £2 fare for any single journey, any time on any Transdev bus is available to buy instantly on Transdev Go. The cut-price tickets are available with Government support until the end of March and are promoted by the bus operator under its own ‘Price Drop’ campaign.

Transdev Commercial Manager Matt Burley said: “We’re delighted that so many of our customers are discovering how easy it is to use our app to plan a journey and buy a ticket before boarding their bus.

“Since we began offering our £2 Price Drop ticket on the app – the first time a single fare has been available to buy this way – almost a third of all single tickets are now bought through Transdev Go.

“Our customers clearly enjoy the convenience of being able to buy a £2 ticket instantly without having to fumble for change – and it helps our buses to run on time by greatly reducing the time it takes for everyone to board.”

Transdev says that on average, nearly £1 million worth of tickets are being sold on the app every month – and over half of all its seven-day tickets are bought instantly using Transdev Go.

Transdev Go features a custom journey planner, showing all departures from a chosen location and the route the bus will take to its destination on an easy to read map. Customers can save favourite journeys, stops and routes to make regular trips simpler – and service updates are sent live to the app to alert users to any disruption along the way.

Meanwhile app users can see at a glance how busy their bus is before they board and track its progress along its route in real time. The app also features handy information on the bus itself, stating whether it’s a single or double decker, and lists available facilities such as Wi-Fi or USB power connections as well as the types of payment accepted.

There’s even updated guides to fun things to see and do, and how to get there by bus – while regular travellers can save money with exclusive 12 journey tickets or bundles of five or 10 day tickets, available only on Transdev Go and the bus firm’s website.

The Transdev Go app was originally created in 2017 in partnership with specialist technology firm Passenger. The app is available as a free download from the Apple App Store and Google Play – to find it, simply search ‘Transdev Go’.