Anita active and Bradford Bulls champion breast support in sport!
ANITA is delighted to announce an exciting collaboration with the Bradford Bulls’ women’s rugby team just in time for International Women’s Day! The alliance establishes Anita active as the official sports bra brand for the Bradford Bulls for the 2025 season and aims to provide top-quality breast support for the club’s players, while promoting awareness of the importance of wearing a sports bra from an early age.
Breast health is often overlooked in sports, yet research shows that inadequate support can lead to pain, discomfort, and long-term damage. Young athletes are particularly vulnerable due to a lack of awareness on the subject. Through this partnership, ANITA and the Bradford Bulls Women’s team are committed to changing the conversation and ensuring that female athletes associated with the club understand the necessity of proper breast support while training and playing.
As a leading manufacturer of award-winning sports bras, ANITA will provide the team with high-performance Anita active sports bras designed specifically for the demands of high impact sports. Each player will be personally fitted by a qualified ANITA bra fitter to ensure they are wearing the correct size and style for their individual needs, guaranteeing comfort, durability, and maximum support during play.
Anita active air control deltaPad sports bra
“We’re thrilled to be partnering with the Bradford Bulls for the 2025 season,” said Michele Duncan, UK Managing Director at ANITA. “As well as supporting these incredible players, we are excited to work together to raise awareness about the impact that inadequate breast support can have—not just on performance but on long-term breast health. We hope to encourage education and accessibility so that every girl playing sport understands the importance of wearing the right sports bra.”
As part of the initiative, the partnership will also include educational workshops, fitting sessions, and community outreach programs to ensure that players of all ages are properly informed about breast health in sport.
Monina Crosby Bradford Bulls
In a joint statement, Natalie Moorhouse and Rebecca Ball-Knight – Heads of Women’s and Girl’s Development for the Bradford Bulls said:
“This partnership marks a groundbreaking moment for our women’s rugby team, it is about more than just performance—it’s about redefining comfort, confidence, protection, support and long-term well-being for women in rugby. By joining forces with ANITA, and providing our athletes with expertly designed sports bras, we are ensuring they have the support they need to train and compete at their peak while safeguarding their breast health. Together, we are setting new standards in women’s sport, championing innovation, and inspiring the next generation to play without limits. By combining our strengths, we are not just investing in the game—we are championing its future.”
For more information about the partnership, to review Anita active sports bras or to learn more about breast support in sport, please contact:
Jean Ralph : jean@prgenie.co.uk
Press and marketing for ANITA
www.anita.com
For more information about Bradford Bulls Women’s team, please contact:
Luke Mawson : Luke.Mawson@bradfordbulls.co.uk
Press and marketing for the Bradford Bulls
www.bradfordbulls.co.uk
