Buttercrumble boosts visibility for North Yorkshire’s cultural gems with award-winning branding expertise

Award-winning design agency Buttercrumble continues to support North Yorkshire Council’s cultural institutions with their branding to increase attention, visibility and footfall.

For the past 5 years, Chamber member Buttercrumble has been working with galleries and museums in North Yorkshire, including Harrogate’s Mercer Gallery, the Royal Pump Room Museum, and Knaresborough Castle. Throughout a host of challenges from COVID as well as changes in the Council’s structure, the partnerships have demonstrated resilience and perseverance to update the cultural institutions’ brand identities for new audiences.

Buttercrumble has updated the branding and signage at all three venues, effectively aiding accessibility — especially at the Mercer Gallery, where they’ve seen increased traffic with those using the accessible entrance.

The team has been delighted by the Gallery’s positive feedback: “We have loved working with [Buttercrumble] again and appreciate the creativity you have brought to this project”.

As cultural institutions increasingly compete for visitors and their attention, refreshing their branding and creating a strong identity is one of the most poignant ways for them to stay relevant with their audiences. Buttercrumble co-founders Abigail and Chloe Baldwin know a thing or two about branding, having recently become published authors of The Brand Power Manifesto, released in the UK in May and in the US this past October. The book can be found at reputable retailers including Waterstone’s and WH Smith in the UK, including big-name retailers Barnes and Noble and Target in the US.

About

Buttercrumble is a creative design studio, established in 2017 by twin sisters Abigail and Chloe Baldwin. With a focus on delivering inclusive branding, graphics and illustrations that educate and connect the young and the young-at-heart, they have collaborated with high-profile brands including Mamas and Papas and Santander. They were shortlisted within the “100 Female Entrepreneurs to Watch” list by The Telegraph and NatWest.