Rebecca Connell – Bluebell Petite – Victoria Leeds-HD

Buttercrumble helps a boutique brand blossom

Recently, Buttercrumble has been supporting the wonderful Bluebell Petite brand, which is due to launch its first boutique in central Leeds. Rebecca has such an uplifting story; we are delighted to be involved and share in this journey!

The collaboration between Buttercrumble and Bluebell Petite bears heartfelt social impact on multiple fronts. Buttercrumble became brand guardians for the new boutique, going beyond standard design services to source sustainable print options, a practice they’re keen to make an industry standard.

Rebecca Connell, fashion designer, is thrilled to announce the grand opening of her enchanting children’s boutique, Bluebell Petite, located in the prestigious Victoria Quarter in Leeds. This unique store, set to open its doors just in time for the festive season, promises to be a kooky‑yet‑stylish experience for families, fostering creativity and encouraging little ones to embrace their individuality.

Inspired by her daughter and driven by the desire to provide kids with an outlet for imaginative play, Rebecca Connell has carefully curated her offering to cater to the whimsical fantasies of children. It includes accessories such as capes and wands. These magical items are designed to inspire, turning ordinary days into extraordinary adventures.

Furthermore, the brand rejects fast-fashion with each garment being heirloom-worthy and crafted with care. Bluebell is a showcase of Rebecca’s expertise and experience as a designer. Rebecca Connell shared her vision for Bluebell Petite, saying,

“I am so excited to have a permanent base for Bluebell in my home city of Leeds. Trading at summertime family festivals over the past few years inspired me to open my first Bluebell boutique. The reaction from children and parents at the festivals was totally overwhelming. When a child tries on one of our capes and their little face lights up – it is just priceless!

When I was a child I grew up living next to a wood full of bluebells; it was literally my back garden and such a magical setting for my imagination to run wild!

I want to encourage children to embrace their uniqueness and express themselves through imaginative play, to be whatever they please and be proud of who they are. Life would be so dull if we were all the same, don’t you think?”

The grand opening is an event not to be missed. All are invited to join the brand for the celebratory launch, where you’ll have the opportunity to experience the magic first‑hand and explore the store’s enchanting collections.

The boutique is due to open on Thursday 30 November. Please follow Bluebell Petite’s social media for further updates on the launch.

For more information and updates about Bluebell Petite, please visit