Fintech pledge support

The 2025 Fintech Pledge is an initiative aimed at strengthening financial resilience among UK consumers by encouraging 25 million positive financial actions by 2025. These actions, tracked monthly, are intended to improve individuals’ financial health. The Pledge focuses on five key areas: savings, credit, debt, bills, and benefits, and provides practical examples of how consumers can take steps to enhance their financial wellbeing.

Since its launch in autumn 2022, the campaign has brought together more than 55 fintech businesses and strategic partners, working collectively to support its goals. So far, over 15 million actions have already been achieved, contributing towards the target of 25 million
actions.

MONEY FIRST AID is committed to supporting the 2025 Fintech Pledge. As part of this commitment, MONEY FIRST AID will promote the initiative across the fintech community, industry bodies, and the media. They will also engage their network of Money First Aiders, who are trained to facilitate financial conversations in the workplace. These conversations address challenges such as debt, benefits entitlement, and financial crises, helping individuals take steps towards improving their financial resilience.

To find out more about MONEY FIRST AID, visit https://www.moneyfirstaid.org.uk/.