Leeds-based media group expands into two new regions

You Platforms, the group behind Leeds-List.com, has launched two new regional brands. Leeds-List.com is an established Northern media brand with over 500,000 monthly visitors, 139,000 newsletter subscribers and 183,000 social followers. Alongside hospitality, they cover everything from retail and leisure, to business, property and education.

The new sites, which include an expansion into the wider region through Yorkshire-List.com and a move across the Pennines with Manchester-List.com, will build on their existing portfolio and create new commercial opportunities.

“Most media platforms rely on banner adverts to drive revenue, but we’ve taken a different approach. By prioritising the user experience and focusing on data, we’re able to use audience insight, sector expertise and local knowledge to help our clients reach their goals,” Founder and
CEO Dan Murray explained.

This disruptive approach has helped them to land a raft of high profile clients, including LNER, first direct bank, Sky and MODA, to name but a few. They act as a digital agency for their customers, becoming an extension of their marketing team to turn insight into ROI.

“Over the last 12 months, our customers have told us repeatedly that they can’t get the same service or insight in the other regions they operate in. We took their feedback to heart, and chose to expand our Yorkshire presence, while developing a new brand in Manchester, where many of our customers operate.”

Despite the name, the Leeds-List brand already had significant reach across Yorkshire. Now, 52% of readers come from West Yorkshire, 31% hail from North Yorkshire and 17% come from South and East Yorkshire. And that’s not to mention our growing audience in Greater
Manchester.

Both Yorkshire-List & Manchester-List have already won their first clients and are already delivering results that beat the industry average, with York BID and Hermes Real Estate being welcomed to the You Platforms family.