Leeds Beckett launches innovative apprenticeship to bridge digital skills gap

Designed to address the growing demand for digital expertise in the region, Leeds Business School will be offering the qualification from June 2024.

The digital world is changing at a rapid pace, and it can be difficult to keep up with the latest developments in areas such as AI, analytics, and SEO algorithms. That’s why Leeds Business School has worked alongside employers to develop the Digital Marketer Degree Apprenticeship to directly tackle the skills gap the region currently faces.

Using an innovative approach, the Digital Marker Degree Apprenticeship will give students the opportunity to use simulations and specialist software to practise problem solving strategies and take corrective action. Apprentices begin by working on theoretical campaigns and case studies of companies, before moving on to real life client briefs and projects for their own organisation.

The Digital Marketer Degree Apprenticeship will equip learners with the skills to create, execute and measure a comprehensive digital marketing strategy. It also develops a range of relevant behaviours designed to develop leaders who are skilled at managing, motivating, and delivering organisational goals.

The apprenticeship incorporates 17 modules including social media, content marketing, digital decisions, and mapping customer journeys. Learners will benefit from working in small groups and in a supportive environment. Each student has a personal tutor and access to a range of support services, including mental wellbeing, student discounts and a range of resources. The apprenticeship is delivered by industry practitioners who bring content to life with their wealth of real-world experience.

Leeds Beckett is a Bronze Race Equality Charter holder and is eager to attract a diverse range of applicants, including neurodiverse individuals and those from lower socio-economic backgrounds. This is also reflected across the region, with Leeds making strides to close the digital skills gap.  From inspiring girls into tech to creating a digital inclusion blueprint, other city-wide initiatives are aiming to inspire more young people to work in tech and digital, along with career changers and those looking to obtain a formal qualification to acknowledge their industry experience.

Helen Kennedy-Holleman, Head of Degree Apprenticeships for Leeds School of Business, said:

“I’m so pleased to welcome applications for the Digital Marketer Apprenticeship. We’ve worked with employers to develop the content in accordance with their needs. It also complements the Business School’s existing range of apprenticeships which are hugely successful, with a 100% pass rate at end point assessment and 78% of apprentices achieving a Merit or Distinction.”

Gaynor Cross, Course Leader for the Digital Marketer Apprenticeship said:

“We are delighted to be able to offer this apprenticeship which clearly supports the region’s ambition to equip companies with the digital understanding needed to thrive in the post digital era.”

Find out more about the Digital Marketer Apprenticeship here: https://www.leedsbeckett.ac.uk/degree-apprenticeship-courses/digital-marketer-ba/