Luciqo.ai – the SEO & GEO platform helping businesses understand how AI platforms perceive their brand

Search is changing rapidly. For years, SEO success was largely measured by rankings, clicks, and conversions from traditional search engines. Today, buyers increasingly discover brands through AI-driven experiences such as ChatGPT-style assistants, AI Overviews, and answer engines that summarise, compare, and recommend products and services. In this new landscape, a brand can “rank” in ways that don’t look like a blue link at all, and that makes visibility harder to track using traditional SEO tooling alone.

This is where Luciqo.ai comes in. Built to bring clarity to the modern search environment, Luciqo.ai helps businesses understand how their brand is being perceived and represented by AI platforms, and what to do to improve that perception. It is a marketing intelligence platform developed by Virtuance Digital Marketing, a Leeds-based digital agency focused on modern organic growth, technical SEO, and Generative Engine Optimisation (GEO).

Below is a detailed overview of what Luciqo.ai does, how it supports SEO and GEO, and why “being mentioned positively by AI” is becoming one of the most commercially meaningful indicators of brand visibility.

Why Brand Perception in AI Platforms Matters

AI platforms do more than retrieve pages; they interpret and synthesise information from across the web. Instead of presenting ten results and letting the user decide, AI systems often provide a direct answer, a shortlist, or a recommendation. That means:

• Your brand may be described even when users never visit your website.
• Competitors may be recommended ahead of you based on how the AI interprets authority and sentiment around each brand.
• Perception can become the primary conversion lever, especially in consideration-stage queries (“best provider for…”, “compare…”, “is X trustworthy?”).

In practice, businesses are facing a new question alongside classic SEO goals:

“When AI systems talk about us, what do they say, and is it helping or hurting revenue?”

Luciqo.ai is designed to answer that question with structure, evidence, and actionable recommendations.

What Luciqo.ai Does – Clarity, Coverage, and Confidence

At its core, Luciqo.ai is an AI-powered marketing intelligence platform built to help organisations understand and improve brand visibility in the era of AI search. It connects the dots between:

• What AI platforms are likely drawing from (brand mentions, topical authority signals, sentiment, consistency, and trust indicators)
• What your digital footprint currently communicates
• What changes will increase the probability of positive, accurate brand mentions across AI-driven discovery experiences

Luciqo.ai focuses on providing clarity in three key areas:

1) Brand Perception Analysis Across AI-Influenced Discovery

Luciqo.ai evaluates how your brand appears across the wider web ecosystem that AI platforms rely on, news sites, industry publications, review platforms, forums, social channels, and authoritative pages. The goal is to identify patterns such as:

• Are you consistently described in the right way (positioning, niche, value proposition)?
• Are there negative narratives or outdated information influencing perception?
• Are competitor brands receiving stronger or more authoritative coverage?

This creates a practical view of brand reputation through the lens of AI-driven interpretation, rather than relying solely on traditional brand monitoring or manual spot-checking.

2) Generative Engine Optimisation (GEO) Signals That Traditional SEO Misses

GEO is the discipline of optimising your brand’s visibility and representation within generative answers. While SEO remains critical, GEO introduces additional priorities such as:

• Entity clarity (making it unambiguous who you are, what you do, and how you relate to key topics)
• Consistency of claims across the web (AI systems reward consistent, corroborated information)
• Authority reinforcement via credible third-party mentions and citations
• Sentiment and trust signals at scale (reviews, professional endorsements, and expertise indicators)

Luciqo.ai helps businesses translate these GEO priorities into concrete actions, technical improvements, content strategy, digital PR priorities, and reputation management measures that influence how AI systems interpret brand credibility.

3) Actionable Insight for Marketing and Leadership Teams

Many analytics tools provide data but not direction. Luciqo.ai is built to offer prioritised, decision-ready insight. That means turning complex signals into practical outputs such as:

• What to fix first on-site (technical SEO and structured data improvements)
• Which content to publish to establish topical authority and reduce ambiguity
• Where to earn mentions and citations to strengthen trust
• How to respond to or neutralise negative narratives
• Which audience segments and intents you should prioritise based on commercial value

The objective is not just reporting, but clear guidance that improves performance.

How Luciqo.ai Supports SEO Performance in the AI Era

Even though Luciqo.ai is built for modern AI-driven discovery, it strengthens traditional SEO outcomes too. The mechanisms overlap: stronger entities, clearer topical authority, better structured data, and stronger reputation signals typically improve organic performance across search engines.

Luciqo.ai supports SEO by helping brands:

• Identify keyword and topic opportunities aligned to real buyer intent
• Build content clusters that improve authority (not just traffic volume)
• Improve on-page clarity so search engines and AI systems interpret pages correctly
• Strengthen E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)
• Detect gaps where competitors dominate narratives, categories, or comparisons

The result is a more resilient organic strategy, one that performs in classic search environments while also increasing the probability of being recommended or cited in AI-generated answers.

Built by Virtuance Digital Marketing in Leeds

Luciqo.ai was developed by Virtuance Digital Marketing, a digital agency based in Leeds. Virtuance built Luciqo.ai in response to a real market need: businesses were investing in SEO and content, but lacked a clear way to understand how AI platforms interpret brand reputation and visibility.

As a Leeds-based agency working with growth-focused organisations, Virtuance observed a consistent challenge:

• Brands could measure traffic, impressions, and rankings,
• but they could not reliably measure AI visibility, narrative accuracy, and generative brand presence.

Luciqo.ai was created to close that gap, combining modern search strategy (SEO + GEO), reputation intelligence, and actionable insights into one platform designed for business outcomes.

What “Success” Looks Like with Luciqo.ai

In the AI era, success is increasingly about being present in high-intent conversations, and being represented accurately and positively when those conversations happen. With Luciqo.ai, success can be measured through outcomes such as:

• Increased share of voice in AI-assisted discovery
• More frequent, more positive brand mentions and comparisons
• Stronger perceived authority within your category
• Improved trust indicators and reduced narrative risk
• Better quality inbound leads from organic discovery channels
• Clearer alignment between brand positioning and public perception

Ultimately, Luciqo.ai helps organisations move from guesswork to clarity, so they can shape how the market (and the machines summarising the market) perceive them.

Clarity for the Future of Search

AI platforms are becoming a front door to the internet, and brand perception within these systems is now a commercial asset. Businesses that understand and manage how AI interprets them will have a structural advantage, earning visibility earlier in the buyer journey, influencing consideration, and building trust at scale.

Luciqo.ai exists to deliver that advantage. Developed by Virtuance Digital Marketing in Leeds, it gives businesses a clear, actionable view of their brand reputation and visibility in the AI era, supporting both traditional SEO performance and the emerging discipline of Generative Engine Optimisation.

If your organisation is investing in organic growth, content, or reputation management, Luciqo.ai provides the missing layer: a practical way to understand how AI platforms perceive your brand, and what to do next to improve that perception.