New corporate strategy for housing association ‘at the top of its game’

Manningham Housing Association (MHA) has published a new streamlined corporate strategy and action plan with the theme of ‘Investing and Developing in Diverse Neighbourhoods where People Want to Live and Thrive.’

The three-year strategy centres on four overarching objectives: Providing More Affordable Homes, Looking After Our Existing Homes and Tenants, Community Investment and Partnership, and Tackling Inequalities in the BAME Community.

It also includes a restatement of MHA Values – Customer First, Passionate About Our Work, Accountability and Embrace Diversity – which have enabled the association to establish a strong reputation in the sector regionally and nationally, including winning several recent awards.

Lee Bloomfield, MHA Chief Executive, explained that the new document is focussed on delivery with defined policy outcomes and clear methods for achieving them to the fore.

He said: “It was important to have a strategy that was meaningful and easy to read and understand, whilst being ambitious in its aims.

“It is important that our customers, project partners and communities we serve can see what we are striving to do in our everyday activities and how we intend to meet our objectives.

“As well as providing more affordable homes by expanding stock numbers, we will maintain services for current tenants at the highest possible levels.

“Delivering our prized Community Investment and Partnership Strategy will remain a top priority as we seek to create new life opportunities for people of all ages in Bradford district.

“And we will continue to speak up for those whose voices are often unheard or ignored by those in authority, particularly when resources are allocated.”

Barrington Billings, MHA Chair, said: “As a Board, we were pleased to sign off the corporate strategy which will chart the association’s course until 2026.

“I have been involved in the production of numerous strategies over many years, and the simplicity of this document is what makes it stand out.

“One of MHA’s greatest strengths is that everyone knows their role in enabling the association to succeed.

“The new strategy and accompanying action plan – which is an effective roadmap for delivery – will further enhance our standing as a community-based BAME organisation at the top of its game.”

Founded in 1986, MHA manages more than 1,400 homes for over 6,000 residents in Bradford and Keighley.

It is the first housing association in the country to be officially accredited for its work in promoting equality, diversity and inclusion.

The MHA Corporate Strategy 2023 – 2026 is available to read on the association’s website.