Alex Dodd
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New partnership launched to boost sustainability of start-ups

Business experts at Leeds Beckett University have teamed up with marketing agency, GOLD79, in a new partnership to boost the long-term growth and sustainability of start-up businesses across the UK.

A new programme – GOLD79 MINE – has been launched as a collaboration between Leeds Business School at Leeds Beckett and GOLD79. The programme will support talented and entrepreneurial individuals who want to start their own businesses through academic consultancy, expert business support services, mentoring, networking, business infrastructure and financial support.

GOLD79, which has offices in Leeds and London, will also invest a minimum of 10 per cent of its profits into an investment fund for MINE members each year.

Professor Lebene Soga, Academic Director of the Centre for Entrepreneurship and Knowledge Exchange at Leeds Business School, said: “GOLD79’s collaboration with Leeds Beckett University in the launch of GOLD79 MINE is a testament to our shared commitment to fostering innovation in the vibrant Leeds City Region and beyond.

“Through GOLD79 MINE, we aim to provide a dynamic environment for students, graduates, academics and wider talent from the marketing industry to collaborate with entrepreneurial minds, echoing our dedication to driving growth and sustainability in the marketing agency scene.

“This partnership exemplifies our role as an anchor institution, proudly working alongside GOLD79 to offer a central hub in Leeds for engaging with entrepreneurial marketing people, supporting their resilience, and contributing to the overall success for our community.”

A key criterion for all businesses applying to the MINE programme is that they must operate within the guidelines and parameters of both B-Corp and Net Zero.

A series of 12 modules will be delivered over the course of the 12-month programme, with a selection of sessions delivered by Leeds Business School at The Knowledge Exchange business hub at the Rose Bowl in Leeds city centre. Professor Soga has inputted his academic know-how into all modules across the programme, which will be delivered by a range of academic and industry experts across a broad range of themes.

Tamarind Wilson-Flint, co-Founder of GOLD79, said: “We’ve always believed in the transformative power of entrepreneurship. From our beginnings 20 years ago with and Jet2holidays as our first and only client, to becoming industry leaders with a global presence through our L’Attitude network, our journey has been shaped by our ability to spot new opportunities and grow our business.

“Now, the launch of the MINE Programme represents a new chapter for GOLD79. We’re not just looking to the future; we’re actively shaping it. By fostering a community of entrepreneurs, we hope to create a ripple effect that extends far beyond our immediate reach. Our partnership with Leeds Beckett University underscores our commitment to education, innovation, and community engagement.

“Entrepreneurship has the power to transform lives, economies, and societies. It’s a path filled with challenges, but also immense rewards. Through MINE, we’re excited to support the next wave of entrepreneurs, helping them navigate their journeys and achieve their dreams.”

For more information and to sign up, please contact