Top 5 tips for a successful SMS marketing campaign

In today’s digital landscape, SMS marketing remains one of the most effective and engaging ways for businesses to connect with customers. With an open rate of over 98%, SMS campaigns can drive significant engagement when executed correctly.

To help your business get the most out of SMS marketing, here are the top 5 tips to create a high-impact campaign:

1. Keep Messages Short and Clear

Since SMS has a 160-character limit, make every word count. Get straight to the point, highlight the offer, and include a clear call-to-action (CTA).
Example: “Flash Sale! 20% off all items today only. Use code FLASH20 at checkout. Shop now: [link]”

2. Obtain Permission (Opt-in Compliance)

Before sending any SMS, make sure you have explicit consent from recipients. Compliance with regulations like the TCPA (USA) or GDPR (EU) is essential to avoid legal issues and maintain a trustworthy brand reputation.
Use double opt-in processes where customers confirm their interest in receiving messages. Example: “Reply YES to get exclusive deals from us.”

3. Send Messages at the Right Time

Timing is crucial. Avoid sending texts too early in the morning or too late at night. The best time to send SMS campaigns is typically between 10 AM and 8 PM, based on customer behavior.
Test different times to see when your audience is most responsive.

4. Segment Your Audience

Not all customers are the same. Segment your audience based on demographics, purchase history, or location to send relevant messages.
Example: Loyal customers get VIP discounts, while first-time buyers receive a welcome offer.

5. Test, Analyse, and Optimise

Run A/B tests with different message formats, offers, and CTAs to see what works best. Track metrics like open rates, click-through rates, and conversions to improve future campaigns.
Use analytics to fine-tune your SMS strategy and maximize ROI.

SMS marketing, when done right, can significantly boost engagement and drive conversions. By following these best practices, businesses can create targeted, valuable, and high-performing campaigns that customers appreciate.

Are you ready to launch your next SMS campaign? Start implementing these strategies today and watch your business grow! If you have more questions about our SMS service, contact Bhavika Gammon at bhavika.gammon@coretelecom.co.uk or 0113 468 7479.