Yorkshire IT company gets boost from Theo Paphitis

A Cross Hills based firm has received recognition and a business boost from retail guru Theo Paphitis. Last week, Sara Haggas, Sales and Marketing Manager at Comprendo, posted about the business on the former Dragon’s Den star’s Instagram account during ‘Small Business Sunday’. As a result, Comprendo became one of six weekly winners to receive a repost to his half a million + Twitter and Instagram followers.

The weekly initiative, set up by Paphitis in 2010, has created a network of over 3,500 Small Business Sunday winners championing small businesses throughout the UK.

Theo Paphitis, Chairman of Ryman Stationery, Robert Dyas and Boux Avenue, said, ‘’We are thrilled to welcome new #SBS members every week to highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club of like-minded individuals who can share successes and learnings. The website also gives a valuable profile to the winners chosen. I wish Comprendo every success.’’

Comprendo specialises in providing remote desktop solutions for SMEs, enabling users remote access to their data and systems. The firm services clients not only in its locality of Yorkshire and Lancashire, but across the UK.

Sara’s post on Small Business Sunday had referenced the recent global IT carnage caused by an erroneous software update, reflecting that “it has made us think carefully about the trust and confidence our clients put in us to keep their businesses running smoothly and efficiently every day of the year.”

Director, Daniel Hildred, commented, “We’re delighted to have this sentiment from Comprendo recognised by Theo and very much value his support and the exposure that joining other #SBS winners will provide.’’

Other business owners looking for a repost from Theo Paphitis can make their insightful posts on X or Instagram between 5pm and 7.30pm on Sundays. Six worthy businesses have their content reposted on Monday evenings at 8pm and are then invited to add their profile on the #SBS website, attend the annual networking event and take advantage of the collaborative opportunities generated by this fostering business community.