Yasper takes on PR brief for Leeds telecoms specialist

Leeds-based Yasper has been appointed by 24 Seven Cloud to deliver a media and content brief aimed at driving awareness amongst its target audiences.

Yasper will initially be supporting the business telecoms provider with strategic B2B media relations support, as well as the production of web and social media content to promote the firm’s independent network and connectivity products — Pod and Jump, as well as a range of other smart bespoke telecoms solutions for businesses and telecoms resellers.

Commenting on the agency’s latest client win, Julian Pearce, Founder and Managing Director of Yasper, said: “I’ve known the team at 24 Seven Cloud for almost a decade and I’ve seen first-hand the smart way they approach business telecoms. Working with David and the team, we’ll look to reinitiate their profile within the business telecoms landscape and produce content that generates cut-through.

“Working with businesses like 24 Seven Cloud demonstrates Yasper’s ability to get under the skin of complex industries, understanding nuance and technical detail to ensure we can communicate difference.”

David Samuel, Founder and Managing Director of 24 Seven Cloud, added: “Working with Yasper, we’ll be looking to raise the profile of 24 Seven Cloud’s products, services and ideas to a business and reseller audience. We were impressed by their knowledge of the sector and their insight-led approach, engaging with our team to fully understand the brief and our requirements.”

Founded in 2018, 24 Seven Cloud was launched to provide its channel partners and resellers with next generation technology via its own independent and fully resilient network. It has provided a range of connectivity solutions for thousands of clients to date, including those in construction, property, travel, and healthcare as well as the emergency services.

Yasper will be working closely with the 24 Seven Cloud team to deliver strategic multi-channel communications support as part of its ambitions to provide leading call management services to channel resellers and partners across the UK.