British creative studio announces US book tour
Leeds-based design studio, Buttercrumble, has set their sights on the USA. They are proud awardees of a highly competitive bursary delivered through the Creative Export Accelerator programme. The accelerator (designed by Full Circle and funded by West Yorkshire Combined Authority) aims to provide creative entrepreneurs with the confidence to break into international markets.
The bursary will enable Buttercrumble to attend the Library of Congress Book Festival in addition to delivering outreach and speaker sessions with women’s business organisations. The mission is to promote Buttercrumble as the branding agency of choice for female founders in the US, using their book ‘The Brand Power Manifesto’ as a key conversation starter.
The Brand Power Manifesto, a book dedicated to helping female founders build strong brands, has secured international distribution in major US retailers (such as Target and Barnes & Noble). This book serves as a gateway to deeper market penetration and credibility within the US business landscape.
The studio is keen to strengthen their existing relationship with the USA and build new connections in the Washington D.C. area because they understand the importance of the UK and US’ ‘special relationship’. International export builds business resilience and widens horizons, leading to more innovative and creative client solutions.
The US branding and marketing industry is cutthroat, but female-led businesses are an underserved segment. According to a recent Forbes (2024) article, women-owned businesses make up 39.1% of all US businesses, yet many struggle with brand visibility; this highlights a need for Buttercrumble’s brand expertise. Moreover, The National Women’s Business Council (2024) states that women generate $3.3 trillion to the US economy. Given that Buttercrumble works largely with female business owners and their book is marketed specifically to female entrepreneurs, there is a sizable opportunity for them in the US.
The studio has previously worked with US-based clients, demonstrating a demand for British-led creative branding services. Their US clients include small independent brands and well-known corporations, including Meta, Discover, and Anthropologie.
This trade mission would allow Buttercrumble to maximise the impact of its book launch, leveraging it as a tool to connect with US businesses and position itself as a thought leader in branding and design. The trip will happen in early September, and the team would love to connect with like-minded organisations.
About Buttercrumble:
Buttercrumble is a creative studio, working nationally and internationally from Leeds and London. The studio sets the stage for magic by granting the power of self-expression to young-at-heart organisations through the use of strategy, graphic design, branding and illustration.
References:
Forbes. 2024. Revenues Of Women-Owned Businesses Grew 15% In 2023. [Online]. [Date accessed: December 2024]. Available from: https://www.forbes.com/sites/rohitarora/2024/03/08/revenues-of-women-owned-businesses-grew-15-in-2023/
The National Women’s Business Council. 2024. 2024 Annual Report. [Online]. [Date accessed: December 2024]. Available from: https://www.nwbc.gov/annual-reports/2024/