Accu secures stadium naming rights in landmark partnership
- Accu becomes Official Stadium Partner for the next five seasons.
- Growing local business to take over the naming rights from John Smith’s.
- Comments from Accu Managing Director, Alastair Morris and Town’s Chief Revenue Officer Paul Reeves.
Huddersfield Town is proud to announce a historic and significant partnership with Accu, a Huddersfield-born e-commerce business, named after the accuracy of the engineering components it supplies.
Effective immediately, Accu has acquired exclusive naming rights to the club’s home stadium, which this year celebrates its 30 year anniversary and will be known as the Accu Stadium.
The record multi-year partnership will run until at least 2030, marking a shared commitment to investing in Huddersfield and supporting the Club’s long-term goals – both on the pitch and across the community.
A Homegrown Partner with a Global Vision
More than a simple name change, the Accu Stadium reflects a shared belief in progress; a clear vision – and an eye for goals. It’s a partnership that will aim to improve performance on the pitch and throughout the town.
Alastair Morris, Managing Director of Accu said; “We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement. “The Accu Stadium will be more than a stadium – it will be a symbol of shared ambition and a focal point for the growth of Huddersfield.”
More Than a Partnership; a Promise.
From a bedroom in Huddersfield to a 45,000 sq ft warehouse in Honley, Accu has developed into a thriving local employer, with over 130 people and continues to recruit as it grows rapidly. For both organisations, this long-term partnership isn’t just about business – it’s about giving back. Together, Accu and Huddersfield Town will invest in the community through:
- Education-led STEM outreach programmes
- Community development initiatives
- Enhanced matchday experiences and fan engagement activities
Paul Reeves, Chief Revenue Officer at HTAFC added. “This partnership isn’t just about naming rights – it’s about building something lasting with a company that truly believes in Huddersfield,”
“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch”.
Reeves added, “We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement for the stadium”.
The stadium’s new identity will be proudly unveiled to fans ahead of the home friendly game of the 2025/26 season, when Town take on Lancashire opposition Burnley FC on the 26th July 2025.
About Accu
Founded in 2012, Accu was named after the accuracy of the components it supplies and the deliveries it makes. It has quickly become a leading ecommerce specialist, supplying precision engineering specialist supplying components to more than 50% of the world’s top 100 manufacturers in over 120 countries.
Headquartered in Honley, Huddersfield, Accu has earned national recognition for innovation, growth and community investment, recognised in 2024 with The King’s Award for Enterprise in International Trade.
For more information on Accu, please visit: https://www.accu.co.uk/about
