KENJI to arrive at White Rose Shopping Centre

Unique East Asian-inspired lifestyle brand KENJI is set to open its doors at White Rose – just in time for the festive season.

KENJI brings together East Asian-inspired design, playful characters, and lifestyle products perfect for gifting, collecting, and adding personality to everyday life.

KENJI’s new White Rose store will invite guests to enter the world of their original and exclusive characters including Underverse, Caw-Ji, and Capybara Pon Pon, as well as browsing delightful collections including stationery, toys, accessories, and snacks.

KENJI’s White Rose store has been created to be a playful and immersive space, with areas dedicated to blind box collectables, character capsule collections, keyrings, and accessories alongside a character statue photo spot, and the opportunity to join the world of KENJI’s characters with storytelling screens and KENJI Club.

Steven Foster, Centre Director at White Rose Shopping Centre, said: “We’re excited to welcome KENJI to our retail line-up at White Rose. The brand perfectly reflects the UK’s growing interest in East Asian pop culture, and makes getting to know new characters and collections fun, immersive, and accessible.

“We know our guests will enjoy KENJI’s unique new store, a perfect addition to White Rose in the run up to the festive season, and we look forward to sharing an opening date soon.”

Eddie Shepherd, Managing Director of Kenji, said: “We’re delighted to bring the KENJI brand and experience to Leeds White Rose, and feel our brand is a very complementary partner for the centre. Our UK retail expansion plan had earmarked the centre for a number of years, and we’re thrilled to be opening here before the end of the year.”

KENJI joins an assortment of recent arrivals to White Rose including Rassam’s Creamery, Hotel Chocolat, Lovisa, and Volcano Falls Adventure Golf.

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