Rassam's to open at White Rose

A sweet new arrival: White Rose to welcome Rassam’s Creamery

White Rose Shopping Centre is set to welcome Rassam’s Creamery, the award-winning dessert brand known for its bold flavours, immersive experiences, and show-stopping creations. Opening this summer, the new White Rose location will be Rassam’s largest and most impressive site to date, bringing a whole new level of excitement to South Leeds.

Rassam’s to open at White Rose

Rassam’s Creamery is famous for transforming desserts into an experience.
Guests can expect premium gelato, signature Freakshakes, waffles, crepes, cookie dough, sundaes, and a huge selection of handcrafted treats, including vegan and gluten-free options to ensure everyone can join the fun.

This new site will also introduce one of Rassam’s most loved features: interactive robot servers, designed to entertain children and families while adding a playful twist to the dining experience. From birthday celebrations to late-night dessert runs, the vibrant, high-energy atmosphere makes Rassam’s the perfect destination for every occasion.

Rassam’s to open at White Rose

With seating for up to 250 guests, the spacious open-plan layout has been designed to elevate the full customer journey, from the moment visitors walk in, to the moment their dessert masterpiece arrives at the table.

The opening of Rassam’s Creamery at White Rose marks a major milestone in the brand’s rapid expansion, bringing its unique concept to Leeds for the first time and creating 50-60 new job opportunities for the local community.

Rassam’s to open at White Rose

Rassam Ali, Founder of Rassam’s Creamery, said: “Leeds, get ready, the UK’s most exciting dessert experience has arrived. We’re here to make White Rose the sweetest destination in the city. We’re incredibly grateful for the opportunity to join such a well-established location. As soon as the chance came up, we knew we had to be part of it. We can’t wait to open our doors, welcome the Leeds community, and celebrate birthdays, family moments, and everything in between.”

Steven Foster, Centre Director at White Rose Shopping Centre, added: “Rassam’s Creamery is an exceptional addition to White Rose, offering something truly unique and exciting for our guests. We’re looking forward to welcoming them and announcing the official opening date soon.”

The Village at White Rose

Rassam’s Creamery joins the diverse mix of dining, entertainment, and retail brands at White Rose, further strengthening its position as one of Leeds’ go-to destinations for families, food lovers, and fun-seekers.

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The Village at White Rose