Bulls announce Taco Bell tie-up

Bradford Bulls are proud to announce an exciting new partnership with global food brand Taco Bell, coinciding with the opening of Taco Bell’s new flagship restaurant at Odsal.

The new store, located by Odsal Roundabout, will officially open its doors on Thursday 11th June, – with four first team players in attendance from 4pm, marking a major addition to the local area and strengthening ties between two iconic brands.

As part of the collaboration, Taco Bell will become the official sponsor of the Bulls’ full-time score announcements throughout the 2026 season. Supporters can look forward to seeing “Final Bell, brought to you by Taco Bell” on social media at the conclusion of every fixture.

Jason Hirst, CEO of Bradford Bulls, said:
“We’re delighted to welcome Taco Bell as a partner of the Bradford Bulls. Their arrival at Odsal is fantastic news for the local community and our supporters, and this partnership is a natural fit given our shared ambition to deliver exciting experiences for fans. The ‘Final Bell’ activation is a fun and engaging way to connect with supporters throughout the 2026 season, and we’re looking forward to working closely together.”

Kalham Overson, Market Manager for QFM Group, said:
“We are thrilled to be opening our new Taco Bell restaurant on Odsal Road and to be working alongside Bradford Bulls. This partnership is about more than sponsorship—it’s about being part of the community, supporting local pride, and creating impactful connections with our guests.”

Fans are encouraged to head down to the grand opening on Thursday to experience the new flagship location, just a stone’s throw from the home of the Bulls, and meet the players!