Bulls form SEEEN partnership
Bradford Bulls are pleased to announce a multi-year partnership with SEEEN. The collaboration will deliver a first-of-its-kind digital fan experience in rugby league, using SEEEN’s interactive technology to showcase and celebrate the club’s rich history.
Central to the partnership is the launch of an immersive digital hub featuring the Bradford Bulls’ “Top 100 Moments.” Fans will be able to explore defining highlights, iconic players and landmark events through an engaging, interactive timeline, deepening their connection to the club’s legacy.
As part of the agreement, SEEEN becomes the Bulls’ principal partner for the Centenary Club collection over the next five years, supporting the preservation and global sharing of Bradford’s heritage.
What this means for Bradford Bulls fans:
- A fully interactive digital archive bringing historic moments to life
- Direct fan involvement in shaping and celebrating the club’s greatest achievements
- Ongoing access to exclusive content as the platform evolves
Jason Hirst of Bradford Bulls, said: “The return to Super League was a pivotal moment for this great Club. We have a large and very loyal fanbase and we are delighted to reward them with an opportunity to choose the greatest moments in the Club’s history. The ‘Century Club’ will not only celebrate our greatest moments but will allow our fans and partners to connect with the club in a modern, interactive way.
Adrian Hargrave, CEO of SEEEN, commented: “Partnering with Bradford Bulls is an honour for SEEEN and we are delighted to unveil them as our first partners in rolling out our new Century Club product. The Club in its current and historic guises is one of the best known in rugby league globally and has a large and loyal fan base. We are excited to help fans celebrate some of the greatest moments in the Club history, as well as driving engagement, data and revenues for Bradford Bulls.”