Bulls welcome Jon Bell as new sponsor

Bradford Bulls are delighted to announce Jon Bell Counselling & Sports Psychotherapy Ltd as a new club sponsor for the 2026 season!

For Jon Bell, this partnership is far more than business. A lifelong Bulls supporter, Jon grew up on the terraces of Odsal with his dad, Steve, forging memories that shaped a passion which still burns bright more than forty years on.

Today, Jon is a highly regarded psychotherapist whose practice supports clients across the UK and internationally. His work helps people tackle life’s toughest challenges with clarity, confidence, and compassion.

But Jon’s expertise doesn’t stop at one-to-one therapy. He is rapidly becoming a go-to specialist for organisations looking to build healthier, high-performing workplace cultures.

Drawing on leadership insights from professional sport and years of experience in the business world, Jon now partners with companies to create bold, bespoke cultural-development programmes that help teams grow, thrive, and genuinely enjoy where they work. This growing area of his practice is already making a significant impact on businesses across the region.

Bradford Bulls Commercial Manager Ian Stafford said:
“Jon Bell Counselling & Sports Psychotherapy Ltd is a fantastic addition to our commercial family, and we’re delighted to welcome Jon back to the club in this new capacity. Partnerships like this, rooted in genuine passion for the Bulls, are incredibly special.”
“Jon’s journey from the terraces of Odsal to becoming a highly respected psychotherapist and workplace culture specialist is inspiring. His values align perfectly with what we’re building at Bradford Bulls — resilience, growth, and a commitment to supporting people on and off the field.”
“This partnership goes beyond traditional sponsorship. Jon brings expertise that resonates not only with sport, but with businesses and communities across our region, and we’re excited to explore how this relationship can develop over the coming seasons.”
Jon Bell said:

“I’m truly excited and proud to be a sponsor of the Bradford Bulls this season. This club has been part of my life since childhood and, as Trevor Foster famously said, Odsal will always be ‘a little piece of heaven on earth’ to me. Seeing the Bulls rising again means everything to both me and my father, and we can’t wait for the new season to begin.”

To learn more about Jon Bell Counselling & Sports Psychotherapy Ltd — including support for individuals, teams, and workplace culture — visit www.jonbellcounselling.co.uk or find Jon on Instagram at jonbell_counselling_york.