Expect Distribution run with the Bulls in 2026

Bradford Bulls are excited to announce the renewal of their partnership with Expect Distribution, who will continue as the club’s season-long match ball sponsor for the 2026 season.

Having initially joined the Bulls in 2024, Expect Distribution has become an integral part of the matchday experience, with their iconic truck, Ernie, delivering the match ball pre-game in a fan-favourite tradition.

With the Bulls back in the Super League for 2026, the club is delighted to have Expect Distribution on board for what promises to be a huge season both on and off the field.

Ian Stafford, Bradford Bulls Commercial Manager who is sponsored by La Romantica Beds, expressed his delight at the renewed partnership:

“Expect Distribution have been a fantastic partner for the Bulls, and we’re thrilled to have them on board again for the 2026 season. Their match ball sponsorship, highlighted by Ernie’s pre-game delivery, has added something truly unique to our matchday experience. With the Bulls back in the Super League, we’re excited to continue this partnership and look forward to achieving great things together.”

Bob Duffy, Commercial Director at Expect Distribution, said: 

“Expect Distribution are proud to be extending our sponsorship with Bradford Bulls for a third consecutive year. Our partnership continues to go from strength to strength, and it’s fantastic to see the Bulls rewarded with promotion to the Super League this season. The club’s spirit, determination and connection with its supporters align closely with our own values, culture and ambitions and we are excited to be part of the next chapter of their journey.”