Virtuance launches to empower businesses in the new AI era of digital marketing

We’re delighted to announce the official launch of Virtuance Digital Marketing, a company born from vision, resilience, and the belief that businesses of all sizes deserve to thrive in the rapidly evolving digital landscape.

While Virtuance is new, its roots stretch back to 2018, when our founder, Gustavo De Amorim, launched a company called Influxbot Ltd with a bold ambition: to build a conversational AI platform that could understand user intent and deliver human-like interaction. At a time when artificial intelligence was still in its early stages, Influxbot aimed to do what ChatGPT is doing today, just before the world was ready for it.

Unfortunately, due to limited resources and the economic shock brought on by the pandemic, the project was shelved. But the knowledge, insight, and early experiments with AI laid the groundwork for something even more impactful.

Today, that vision has been reborn and expanded with the launch of Virtuance, a digital marketing agency built specifically to help businesses thrive in the AI-powered era of search and content discovery.

 

From Early Innovation to Modern Application

Virtuance was founded on a simple but powerful belief: that marketing must evolve alongside human behaviour and technology.

Since January 2025, businesses have been facing a new kind of challenge. Google’s AI Overviews, Microsoft’s Copilot, and platforms like Perplexity AI have changed how people find information. We’re now entering the Zero-Click era, where users receive comprehensive answers directly in search results, without needing to click through to a website.

This trend marks a major shift in human behaviour online. Rather than navigating websites for information, users expect instant answers. And those answers are being shaped by AI generative engines that prioritise trust, authority, context, and clarity over traditional keyword matching.

For many businesses, this change has led to unexpected drops in traffic, fewer leads, and a growing sense of uncertainty about their online visibility.

That’s where Virtuance comes in.

Helping UK Universities Lead the Way

Virtuance is already making an impact. Over the past six months, we’ve worked with several UK universities, including York, to help reposition their online presence for this new AI-first search environment.

Using a strategic mix of Generative Engine Optimisation (GEO), AI-driven content planning, and technical SEO built for Large Language Models (LLMs), we’ve helped education partners strengthen their visibility in AI summaries, enhance brand authority, and improve organic engagement.

Universities understand the value of being ahead of the curve, and we are proud to support their transformation in this new frontier of digital engagement.

What Makes Virtuance Different?

Virtuance isn’t just another marketing agency. We are a future-focused consultancy that merges deep expertise in SEO and performance marketing with the latest developments in artificial intelligence.

Our services are designed to align with the realities of today’s digital economy, including:

• AI-Enhanced SEO Strategy : Not just optimising for keywords, but for the vector-based systems used by AI models.
• Generative Engine Optimisation (GEO): Ensuring that your business is cited, recommended, and recognised in AI-generated answers.
• Custom Content Ecosystems: Building content that trains search engines to associate your brand with authority and relevance.
• Brand Positioning for Zero-Click:  Reinforcing your presence so users trust your business, even when they don’t land on your website.
• Predictive Audience Modelling: Leveraging AI to forecast behaviours and personalise engagement.

Simply put, we help brands adapt to survive and innovate to lead.

A Message to the Business Community

If you’ve noticed a dip in traffic, if you’re concerned about how AI is impacting your digital performance, or if you want to ensure your brand remains visible and relevant, now is the time to act.

Virtuance is here to guide you through this transition. With our background in AI innovation and a proven track record of supporting higher education institutions, we offer the insight and tools needed to help your business thrive.

We’re based in Leeds, and we’re especially excited to collaborate with fellow Chamber members. Whether you’re a start-up, SME, or established organisation, we’re here to help you make the most of this new era of digital marketing.

Looking Ahead

Virtuance has big plans. In the coming months, we will be launching educational workshops, collaborating with partners on AI-readiness audits, and releasing reports on how the Zero-Click trend is affecting local businesses.

We invite any Chamber members interested in collaboration, consultation, or simply a conversation about how AI is reshaping digital marketing to get in touch.

Contact Information

Gustavo De Amorim

Founder, Virtuance Digital Marketing

Mobile: +44 7852620882

email: deamorim@virtuance.co.uk

www.virtuance.co.uk

Based in Leeds, West Yorkshire

Let’s shape the future of digital together.