Brainstorm Club launches fully funded Sales & Marketing alignment programme for West Yorkshire SMEs
New “Align4Growth” initiative offers 4-week transformation programme with 12 months’ support at no cost to qualifying businesses
Brainstorm Club, a West Yorkshire-based consultancy specialising in revenue growth strategies, today announced the launch of its fully funded Align4Growth programme. This initiative aims to help small and medium-sized enterprises (SMEs) across Yorkshire rapidly improve revenue by aligning their sales and marketing functions, with applications open until April 7, 2025.
The programme addresses a critical business challenge: according to industry research, misaligned sales and marketing teams lose up to 10% of annual revenue (HubSpot), while 79% of marketing-generated leads never convert into sales due to poor collaboration (MarketingSherpa).
“Many growing businesses don’t realise how much revenue they’re missing due to internal misalignment,” said Devon, founder of Brainstorm Club. “Our data shows that companies with aligned teams see significantly better results, with research from SiriusDecisions demonstrating 19% faster revenue growth and 36% higher customer retention rates among aligned organisations.”
The Align4Growth programme is delivered over four weeks and includes:
- Week 1: Comprehensive surveys across Sales, Marketing, and Leadership
- Week 2: One-to-one interviews with key stakeholders
- Week 3: Detailed diagnostic report with alignment scorecard highlighting quick wins
- Week 4: 3-hour facilitated workshop resulting in a practical action plan
Participants also receive 12 months of ongoing support with ready-to-use tools, templates, and frameworks for implementation.
The programme is specifically designed for SMEs that:
- Are based in West Yorkshire
- Have separate sales and marketing teams
- Generate annual revenue under £10M
- Can demonstrate leadership commitment to improvement
“Our goal is to help ambitious SMEs across West Yorkshire quickly and sustainably scale,” Devon added. “With Align4Growth, companies have a clear path to unlocking their next level of growth.”
Places in the programme are fully funded but strictly limited. Applications close on April 7, 2025, with businesses encouraged to apply early at https://brainstormclub.com/align4growth.
About Brainstorm Club
Brainstorm Club simplifies revenue growth with data-driven strategies, practical frameworks, and expert consultancy, enabling ambitious companies to scale predictably, efficiently, and without chaos. The consultancy specialises in helping SMEs in West Yorkshire overcome growth challenges through improved sales and marketing alignment and strategic revenue optimisation.
For more information about Brainstorm Club and the Align4Growth programme, visit https://brainstormclub.com/align4growth.