Students’ Gen Z marketing plan boost for football club
A group of University of Bradford students presented their ideas to further broaden the appeal of a football club to younger fans as part of a marketing project. For their Digital Campaign Planning and Content Management module, 75 students from the University’s School of Management were tasked with creating a marketing strategy to further promote…
Bradford shakes hands with China over technology partnership
University of Bradford Professor of Polymer Engineering Phil Coates delivered a keynote address at the recent Chinese Innovation Forum in Beijing – a major annual event in China. A range of humanoid robots were at the Zhongguancun (ZGC) Innovation Centre to shake hands with delegates. The University of Bradford is pioneering a number of…
Local business ASK The Office celebrates 40th anniversary with brand refresh
ASK The Business Supplies Specialists are proudly celebrating their 40th trading anniversary here in Bradford. The company was founded four decades ago in Shipley and then moved to its existing premises in 1987 in the centre of Bradford, off White Abbey Road. ASK has been a trusted provider of business and office supplies throughout Yorkshire…
Gaza bombing ‘equivalent to six Hiroshimas’ says Bradford world affairs expert
In his latest podcast with journalist and political activist Owen Jones, University of Bradford Emeritus Professor Paul Rogers says the bombing in Gaza is worse than the Allied carpet bombing of Dresden, Germany during the Second World War. Professor Rogers, author of the best-selling Losing Control (Pluto Press) and most recently Monstrous Anger of the…
Bradford Garden Centre adds fresh fish to its retail offering
A Bradford garden centre has added a weekly fresh fish offering for its customers. Mobile fishmonger Jody Douglass from The Grimsby Fish Company, sells fresh fish and shellfish from a bespoke van at the entrance to Tong Garden Centre between 10 am and 2 pm every Wednesday. Mr Douglass, who has been in the fish…
Bradford City Centre Gift Card celebrates £185,000 sales milestone
The Bradford City Centre Gift Card, an initiative launched by the Bradford Business Improvement District (BID), has reached an impressive milestone, surpassing £185,000 in total sales. This achievement demonstrates the growing support from residents, visitors, and businesses alike, reinforcing the card’s role in boosting the local economy and promoting the vibrant offerings of Bradford’s city…
School of Management ranks Bradford’s Top 100 Businesses
Bradford’s best 100 businesses have been revealed in an annual study carried out by the University and a city newspaper. The University of Bradford’s School of Management has joined forces with the Telegraph & Argus to produce the third annual Top 100 Businesses list. The list, which celebrates the city’s biggest successes from 2024, was…
Bulls announce trailblazing safeguarding investment
Bradford Bulls have announced a pioneering investment in CPOMS (Child Protection Online Management System), the UK’s leading safeguarding and wellbeing software used in 95% of schools and widely adopted across elite football academies. This marks the first-ever investment of its kind in the sport of rugby league, positioning the Bulls as trailblazers in embedding best-in-class…
Yorkshire garden centre group is Highly Commended in a national people and culture award
The team at a Bradford-headquartered garden centre group is celebrating after receiving a Highly Commended award in a prestigious national HR competition. Yorkshire Garden Centres Group received the accolade in the People Team of the Year category of the British HR Awards which celebrate organisations and individuals that are driven by delivering a world-class people…
Panel pull no punches at AI in boxing debate
Fighters, coaches and academics fought their corner as they debated the potential use of artificial intelligence (AI) in boxing. Set inside a ring, ‘Fight or Byte: Can AI transform the boxing world?’, held at the University of Bradford’s Unique Fitness, saw a panel of boxers, trainers and academics square off to debate how AI could…
Easter fun at West Yorkshire garden centres
The teams at Grass Hoppers at Tong and Tingley Garden Centres have announced their Easter play plans. Throughout the Easter holidays, the teams at Grass Hoppers will be hosting free Easter hunts and a series of super-sized games and activities in their soft play centres. “We’re very excited about our Easter events that include our…
Safety warning over smart technology in people’s homes
The potential safety dangers of smart technology found in people’s homes has been highlighted by researchers at the University of Bradford. The Internet of Things (IoT), a network of internet-connected smart devices used in homes, have become a part of everyday life. But such technology, including smart speakers, smart plugs, smart kitchen appliances and video…